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2018/11/20

Business and Engineering Special Lecture

Mr. Zenichiro Ishibashi, Senior Research Fellow, Japan Association for Chief Financial Officers will lecture in the Business and Engineering Special Lecture. It is valuable opportunity, we welcome all participating.

Date and Time: December 14th (Fri), 2018, 12:15-15:00

Room: Nomad-Laboratory, Empowerment Studio, Dai-San Area, University of Tsukuba

Presenter: Mr. Zenichiro Ishibashi
Senior Research Fellow, Japan Association for Chief Financial Officers
Part-time lecturers at various universities including Hitotsubashi University Business School and Waseda Univeristy Accounting School.
Received two MBAs from Stanford Business School and Hitotsubashi University Business School.
About 20 year experience as Chief Financial Officer of various corporations including Intel Japan, D&M Holdings and Toysrus Japan.

Title: Innovation and strategy-making process at Intel Corporation

Abstract: Ishibashi-san worked at Intel Corporation as financial controller of Mobile Platforms Group (MPG) , which designed and developed microprocessors for notebook PC in 2001-2002.
MPG successfully launched the microprocessor called ‘Centrino’ which was optimized for notebook PC for the first time in 2003.
Ishibashi-san describes the strategy making process of how microprocessor will be sold at Intel based on the framework of Stanford Business School Professor, Dr. Robert Burgelman.
Ishibashi-san translated his book ‘Strategy is Destiney’ into Japanese.

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